Most B2B companies approach marketing wrong.
They gate all valuable content, write service-focused copy, run paid ads without strategy and try to determine if marketing is working by looking at vanity metrics.
That’s like opening a clothing store, letting shoppers in only if they give up their phone number, boasting about that 100% organic cotton shirt, and measuring success by the number of people who are window shopping.
There's a more effective way to run your marketing.