Not having a direction / goal means you’re getting nowhere. Stop wasting marketing money on random communications. Get to know your audience and influence their journey.
overview
The Rodeo™ is a comprehensive growth solution for insights companies. It includes strategy, creative and delivery all together to create and execute a holistic brand and marketing strategy.
There's no one-size-fits-most approach in B2B marketing and much less when it comes to insights and market research. The Rodeo™ is custom-tailored to each company's needs, goals and vision.
time scope
12+ months The Rodeo™ focuses on long-term growth and not only on quick wins. Our minimum engagement is 12 months - consistency in marketing is key.
it is for you if
you work in the insights industry as a research agency, research platform/software or supplier
you want to achieve a steady and sustainable stream of high quality, interested prospects that want to buy from you
you want to establish yourself as an expert in your niche
you want to build long-term brand awareness and salience
you want a serious, consistent, and coherent brand image
you want to have a continuous relationship with like-minded industry experts to brainstorm, validate ideas and get extra strategy support
you want to break free from old and obsolete marketing approaches
it is NOT for you if
you are seeking quick wins and prefer lead quantity to quality
want to keep spending money on campaigns with no true ROI
you see marketing as a complement/accessory to sales and are unwilling to change your mind and approach
you tend to shy away from new and disruptive approaches
deliverables
Refined brand story as per business vision and goals
Refined elevator pitch and value proposition
Updated brand identity and brand book (if applicable)
Website SEO audit and keyword strategy
Fortnightly consultancy calls (use it to brainstorm, bounce ideas off like-minded industry experts or just as a catch-up session)
Holistic marketing plan and calendar for 12 months (inbound + outbound)
CRM setup and management (if applicable)
Full execution of marketing campaigns in marketing plan (including copy, creative, delivery)
Social media management (up to 5 accounts)
Advanced thought leadership tools
Post-sale client nurture plans and strategy
process
UNDERSTAND We start with understanding your brand and your core audience.We also do a brand audit to see what needs fixing first.
CRAFT Based on all we discover and all you know, we craft a brand story and an initial marketing plan making sure they are aligned with business goals.
ADJUST Then we define what parts of your brand we need to update/rehaul so that it speaks to your audience, and is in line with your branding and marketing strategy.
EXECUTE Here’s where we start creating and distributing valuable content that will take your brand to the next level.
ACTIVATE We give you some powerful tools to get your brand name out there and start some thought leadership.
NURTURE Marketing does not stop at conversion. We’ll make sure your post-sale marketing is just as inspirational as the pre-sale one.
want a personalized offer?
If you don't need the whole solution, get only parts of it:
Brand Strategy & Messaging
Refined brand story and winning long-term strategy to guarantee content with personality to get that sweet ROI.
